Digital marketing of WFP through Farm2Go application
WFP's Bangladesh Country Director Mr. Dom Scalpelli visited the Kutupalong Aggregation and Sales Center of the EFSN project implemented by RIC on 6.9.2022. Two Deputy Directors of WFP Bangladesh and Cox's Bazar Senior Emergency Coordinator Ms. Sheila Grudem were present during the visit. He observed the process of marketing the produce of the farmers and interacted with the farmers as well as aggregation center management committee. He advised to increase the local farmers productions and emphasized future plans of effective marketing to ensure more supply of fresh vegetables to the rohingya camps. He highly lauded to RIC for successfully implementing the market linkage activities and digital marketing by using WFP Farm2Go apps.
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